
Netflix vs. NOW TV : Explore the in-depth comparison between Netflix and NOW TV, covering content libraries, pricing, device compatibility, and more to determine which streaming service suits your entertainment needs.
Table of Contents
Introduction
Netflix vs. NOW TV
The evolution of television has transitioned from scheduled programming to on-demand streaming, granting viewers unparalleled control over their viewing experience. Netflix and NOW TV have emerged as leaders in this domain, each catering to diverse audiences with distinct preferences. This article aims to dissect their offerings, pricing structures, device compatibility, and more to guide you in choosing the service that aligns with your entertainment desires.
Content Libraries
Netflix
Netflix boasts a vast and diverse content library, encompassing thousands of titles across various genres. From critically acclaimed original series like “Stranger Things” and “The Crown” to a wide array of documentaries, films, and children’s programming, Netflix continually expands its collection to cater to global audiences. The platform’s investment in original content has set it apart, offering exclusive series and movies that have garnered international recognition.
NOW TV
NOW TV, powered by Sky, offers access to a plethora of content, including live channels and on-demand programming. It provides various “Passes” such as Entertainment, Cinema, Sports, and Kids, allowing subscribers to tailor their viewing experience. Notably, NOW TV grants access to Sky’s exclusive content, including popular HBO series and blockbuster movies, often shortly after their theatrical release. This makes it a valuable choice for viewers seeking timely access to premium content.
Pricing Structures
Netflix
Netflix offers tiered subscription plans to accommodate different user needs:
- Basic Plan: Allows streaming on one device at a time in standard definition.
- Standard Plan: Permits streaming on two devices simultaneously in high definition.
- Premium Plan: Enables streaming on four devices at once in ultra-high definition (4K), provided the content supports it.
This tiered approach allows users to select a plan that best fits their viewing habits and budget.
NOW TV
NOW TV’s pricing is based on the type of “Pass” selected:
- Entertainment Pass: Access to a wide range of TV shows and live channels.
- Cinema Pass: Provides a vast library of movies, including recent releases.
- Sports Pass: Offers live sports coverage, including Premier League football and other major sports events.
- Kids Pass: Delivers child-friendly content and channels.
Each pass is priced individually, allowing subscribers to customize their packages based on their interests. However, subscribing to multiple passes can become costly, so it’s essential to consider which content is most valuable to you.
Device Compatibility
Netflix
Netflix is renowned for its extensive device compatibility. It is accessible on smart TVs, streaming devices (such as Roku, Amazon Fire TV, and Apple TV), gaming consoles (like PlayStation and Xbox), smartphones, tablets, and web browsers. This wide-ranging compatibility ensures that users can enjoy content seamlessly across various platforms.
NOW TV
NOW TV is compatible with several devices, including smart TVs, streaming sticks, gaming consoles, and mobile devices. However, its compatibility is somewhat limited compared to Netflix. For instance, NOW TV does not support Amazon Fire TV devices, which may restrict viewing options for some users. Additionally, while NOW TV offers its own streaming devices, such as the NOW TV Smart Stick, these are primarily designed to enhance the NOW TV experience rather than provide broad compatibility.
User Interface and Experience
Netflix
Netflix’s user interface is intuitive and user-friendly, featuring personalized recommendations based on viewing history. The platform’s algorithm suggests content tailored to individual preferences, making it easier for users to discover new shows and movies. The seamless navigation and consistent design across devices contribute to a cohesive user experience.
NOW TV
NOW TV’s interface is straightforward but may vary slightly across devices. While it offers categorized sections for different passes and content types, some users have reported that navigation can be less intuitive compared to Netflix. However, the platform’s focus on live TV and recent releases provides a unique browsing experience for those seeking current content.
Streaming Quality
Netflix
Netflix supports streaming in various resolutions, including standard definition (SD), high definition (HD), and ultra-high definition (4K), depending on the subscription plan and device capabilities. The platform also offers content in HDR (High Dynamic Range) for enhanced color and contrast, provided the device supports this feature. Netflix’s adaptive streaming technology adjusts video quality based on internet speed, ensuring minimal buffering and a smooth viewing experience.
NOW TV
NOW TV streams content in up to 720p resolution by default. To access full HD (1080p) streaming, users must subscribe to the NOW TV Boost add-on, which also allows for streaming on up to three devices simultaneously and includes Dolby 5.1 surround sound. It’s important to note that, as of now, NOW TV does not offer 4K streaming, which may be a consideration for viewers seeking ultra-high-definition content.
Content Updates and Original Programming

Netflix
Netflix is renowned for its robust investment in original programming, producing a vast array of exclusive series, films, documentaries, and stand-up specials. Titles such as “Stranger Things,” “The Witcher,” and “The Crown” have
Conclusion
When comparing NOW TV vs. Netflix, the right choice depends on your entertainment preferences. Netflix excels in offering a vast library of original and on-demand content with excellent streaming quality and global availability. Meanwhile, NOW TV is a strong contender for those who want access to Sky’s premium channels, live TV, and blockbuster movies without long-term contracts. However, its lack of 4K streaming and multiple subscription passes may make it more expensive in the long run.
If you prioritize high-quality original series, seamless multi-device streaming, and personalized recommendations, Netflix is the better choice. But if you’re more interested in live TV, HBO series, and sports, NOW TV is a great alternative.
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